What is a Pigment? A pigment is a substance that imparts color to materials by selectively absorbing and reflecting light. Unlike dyes, which dissolve in liquids, pigments are insoluble particles that are dispersed in a medium (such as ink, paint, or plastic) to provide color. Types of Pigments Organic Pigments – Made from carbon-based molecules, offering bright and vibrant colors. Examples: Phthalocyanine Blue, Azo Pigments, Quinacridone Red. Inorganic Pigments – Derived from minerals or metals, known for their durability and opacity. Examples: Titanium Dioxide (White), Iron Oxide (Red, Yellow, Black), Ultramarine Blue. Specialty Pigments – Designed for unique effects like fluorescence, pearlescence, or metallic finishes. Examples: Pearl Pigments, Fluorescent Pigments, Thermochromic Pigments. Applications of Pigments Ink Industry – Used in printing inks for packaging, publications, and textiles. Paint & Coatings – Enhances durability, opacity, and aesthetic appeal. Plastics & Polymers – Gives color to PVC, PP, PE, and other polymers. Textiles – Used in pigment printing for fabric coloring. Resin & PU Casting – Provides consistent color in molded products. Key Properties of Pigments Color Strength – Intensity of color imparted to a medium. Lightfastness – Resistance to fading when exposed to light. Heat Stability – Ability to withstand high temperatures. Chemical Resistance – Stability in different chemical environments. Opacity & Transparency – Determines how much light passes through the pigment layer. Since you specialize in pigment pastes and powders, are you looking for any specific pigment-related details for your industry?